Next Media Accelerator
Accelerator
The hub for MediaTech, advertising, and content innovation.
Explore a city
HR & New Work in Hamburg
Hamburg is a major center for Germany's media and creative industries. See how agencies and media companies attract and retain creative talent, and what corporates can learn from them.
At a glance
The HR Safari in Hamburg explores HR in media and creative industries through Gruner + Jahr / RTL, A creative agency and A media tech startup. Designed for HR executives and CHROs and Talent development and learning leaders.
Local perspective
HR in media and creative industries
Hamburg is a major center for Germany's media and creative industries. See how agencies and media companies attract and retain creative talent, and what corporates can learn from them.
Local examples and perspectives
- Gruner + Jahr / RTL
- A creative agency
- A media tech startup
A sample day
09:30
Mindset and methods
A workshop on agile ways of working. See how startups use Scrum, sprints and OKRs in practice.
11:00
Visit a scale-up
Visit a fast-growing tech company. How do they recruit and retain more than 100 developers a year?
13:00
Lunch with HR leaders
Discuss how to grow a culture while keeping the founder spirit alive.
15:00
Talent strategy workshop
Explore remote work, equity models and developer experience, and what corporates can adapt.
17:00
Reflection and transfer
A facilitated session to build a concrete 90-day action plan.
What your team can explore
- Which recurring part of working life is changing, and who is affected?
- How can employees help shape the solution and see its results?
- What skills, leadership routines and safeguards are needed to make the change last?
A route shaped around your question
We select relevant organisations and conversations around the question your team brings. The final route depends on the topic, availability and the people who can contribute.
Plan a conversation →Ecosystem organisations
Hammerbrooklyn
Innovation district
A campus for the digital transformation of business.
The Interface
Hub
Startup centre for logistics and the maritime sector.
AI.STARTUP.HUB
AI catalyst
A support system for northern Germany's AI ecosystem.
Companies in the local ecosystem
1Komma5°
CleanTech / energy
Hamburg-based climate technology company offering energy systems for homes.
Nect
FinTech / identity
Selfie-based identification and AI identity verification for banks and insurers.
Tomorrow
Sustainable fintech
The bank of tomorrow: mobile banking with a strong focus on sustainability.
NautilusLog
Maritime technology
Digital logbook for shipping, replacing paperwork with app-based processes.
OceanScore
Maritime technology / ESG
Data platform for analyzing and reducing emissions in shipping (EU ETS).
Flexvelop
FinTech
B2B fintech for flexible equipment rental. Equipment as a service for businesses.
“Seeing logistics innovation live in the port is different from seeing it in a PowerPoint. A must for every supply chain manager.”
About the topic
Questions about HR Safari
Is this a team event or a learning format?
Both. The Safari combines inspiration with practical knowledge transfer.
How many people can take part?
Groups of 8 to 20 work best, leaving room for an open exchange.
Can we combine this with an offsite?
Absolutely. Many clients use the Safari as the centerpiece of a two- or three-day offsite.
Explore with your team