What is changing?
We review selected changes in what customers expect, competition, business models, rules or technology. We name sources and make open assumptions visible.
In a half-day or full-day workshop, your team assesses what changing customer needs, market shifts and new business models could mean for your company. You leave with ranked opportunities, assumptions to test and a clear next step with a named owner.
This workshop fits when your team sees change but is not yet sure which developments matter to its market position. We bring a focused selection of external signals into the work and examine them against your strategy, customers and business.
We review selected changes in what customers expect, competition, business models, rules or technology. We name sources and make open assumptions visible.
Your team connects the signals to its own position and compares possible opportunities by relevance, fit and what remains unknown.
You record which option to pursue, the assumptions behind it, what the team still needs to learn and who will find out.
An illustrative example, not a client case: a manufacturer notices that customers increasingly expect flexible rather than standard delivery models.
The Opportunity Lab is for strategy, product and innovation teams that want to make sense of market change and set a reasoned priority. Beforehand, we agree on the business question, existing material, participants and available sources.
Customer tests, experiments or a technical prototype can follow, but they are separate work and only included when agreed.
Already have a defined use case, experiment or prototype in mind? Our use-case workshop and hackathon formats help teams plan the next technical or customer test.
Explore all workshops →Tell us what is moving in your market and what decision is ahead. Together, we can decide which sources and perspectives the lab needs.
Discuss the lab